I-BMW ixolise ngokuwa kwe-ayisikhilimu yombukiso wezimoto eShanghai

I-BMW iphoqeleke ukuxolisa eShayina ngemuva kokusolwa ngokubandlulula embukisweni wezimoto waseShanghai lapho ikhipha ama-ayisikhilimu mahhala.

Ividiyo epulatifomu yaseShayina efana ne-YouTube iBilibili ibonise i-Mini booth yalo mkhiqizi wezimoto waseJalimane embukisweni wabathengi enikeza izivakashi zakwamanye amazwe i-ayisikhilimu yamahhala, kodwa ixosha amakhasimende aseShayina.

Umkhankaso we-ayisikhilimu “wawuhloselwe ukunikeza abantu abadala nezingane ezivakashele umbukiso i-dessert emnandi”, kusho i-akhawunti ye-Mini China esitatimendeni esathunyelwa kamuva kusayithi le-microblogging laseShayina i-Weibo. “Kodwa abaphathi bethu bangaphakathi abanganaki kanye nokwehluleka komsebenzi kwabasebenzi bethu kubangele ukungajabuli. Siyaxolisa kakhulu ngalokho.”

Isitatimende sakamuva esivela ku-Mini emhlabeni jikelele sathi ibhizinisi "liyalahla ubandlululo nokungabekezelelani nganoma yiluphi uhlobo" nokuthi lizoqinisekisa ukuthi akuphinde kwenzeke.

I-hashtag ethi “BMW Mini booth esolwa ngokubandlulula” yayiqoqe ukubukwa okungaphezu kwezigidi ezingu-190 kanye nezingxoxo ezingu-11,000 nge-Weibo kusukela ngoLwesine ntambama.

Umbukiso wezimoto weminyaka emibili ungomunye wemicimbi emikhulu kakhulu yezimoto ekhalendeni laseShayina, futhi unikeza ithuba abakhiqizi bezimoto bamazwe ngamazwe lokukhombisa imikhiqizo yabo yakamuva emakethe encintisana kakhulu.

Iminyaka eminingi iShayina yayiyiyona ehola inzuzo enkulu embonini yomhlaba wonke njengoba abathengi bendawo babefuna udumo lokushayela imikhiqizo yamazwe ngamazwe.

Kodwa ukuthuthuka okuphawulekayo kwekhwalithi yezimoto ezivela kumikhiqizo yasekhaya kanye nezinkampani ezintsha kuye kwasho ukuncintisana okukhulu, ikakhulukazi endaweni ekhula ngokushesha yezimoto zikagesi.

Abasebenzisi abaningi bakhetha ukushiya i-BMW baphendukele ezimotweni ezintsha zamandla ezenziwe eShayina. Ukulahlekelwa amakhasimende amaningi eShayina kunomthelela omkhulu ku-BMW. Futhi izingxenye zezimoto ezenziwe eShayina ziya ngokuya zithandwa emhlabeni.